Tag Archives: Theatre

The Heiress closes this weekend at 2nd Space

I had the pleasure of seeing The Heiress at Good Company Players’ 2nd Space Theater last month and it is a beautifully rendered production of one of my favorite novellas. Henry James’ “Washington Square” is one of the best pieces of characterization and tight domestic plotting in 19th century literature, and The Heiress‘s adaptation does it justice. The […]

Circle Mirror Transformation at ViSTA Theater

Fresno’s ViSTA Theater is a little-known fledgling company connected to the Fresno Music Academy. Owner-operators John Alden and Debi Ruud have enlisted local theater veteran Kate McKnight to spearhead their theatrical endeavors in the small, black-box space next to the music school. In so many ways, Circle Mirror Transformation by Annie Baker is designed for […]

The Challenge of Meh: audiences, enthusiasm and our choices.

There comes a time in all of our artistic work when people who have always said, “Awesome!” instead say “Awful!” – or even worse: “Meh”.

Just a Moment: “The Glass Menagerie” at Good Company Players

I can unequivocally recommend Good Company Players’ “The Glass Menagerie” for a lot of great reasons, but the one that stays with me is Alyssa Gaynor and all of her moments. You see, Laura Wingfield is a character that doesn’t say much, which makes the playing of her incredibly heavy lifting. This play is full […]

Are we ignoring our audience’s experience? Go back to the beginning. . .

Today’s edition of You’ve Cott Mail (an invaluable arts marketing newsletter I love) focused on an issue I actually feel pretty passionately about: the customer experience at theaters. Now, when most theatre types discuss “giving the audience a great experience” they are talking entirely about the art. They want the play to be a great […]

Audience Development: Are you listening to your audience?

Here’s a follow up to the last post, one more radical idea: LISTEN TO YOUR AUDIENCE. I know. We all think we do this.  But do we?  Or do some of our assumptions get in the way? Sure, it is our responsibility to LEAD our organizations.  And it is, I believe, even our responsibility to […]

Audience Development: Some Ideas to Try

This is hastily written post, mostly because I’ve been trying to lovingly craft something more concrete for weeks, but just CAN’T! So I’m just going to toss these out there as they come.  As always, feel free to comment here or on Facebook.  These are just ideas knocking around my brain.  They may not be […]

BIG SHOUT OUT: PRODUCTION PHOTOGRAPHY!

Some may have noticed that in the Baptized to the Bone program at {the new ensemble}, we placed the Production Photography credit in with the rest of the production staff, rather than with the sort of “general staff” section.  And that is because I believe the production photography is among the most underrated – and […]

THEATER READS: What to blog about? plus: comedy, fringe, and The Bard.

So, it’s been a while since I posted.  I apologize for that.  But it has been a great summer on the theater front, hasn’t it?  In Fresno there was a whirlwind of terrific theater happening- from new musicals, to literary classics, to my own company’s production of a little known title that turned out to […]

Going Live: After 1,000s of years, why do we still attend live events?

Yesterday’s Live 2.0 had a column about “The NFL’s small problem with attendance” (Why do Poeple Go to Live Events in the First Place?) and the mistakes that owners and stadiums are making in trying to draw audiences out of their living rooms and into the live arenas.  It is an interesting read for anyone […]