Tag Archives: audience experience

From the Archives: Giving audiences an experience

This edition of From the Archives is SOOOO 2007, talking about the “experience economy” and touching on “immersive theater” experiences. But while those phrases may be rather passe these days, there are still a few takeaways in here for consideration. It is still odd for me to think about how much I’ve evolved in the […]

Is your work “Me Work” or “Bigger Than Me Work”?

So the question becomes: Are we taking our work beyond what we personally think/feel/ believe/experience into the realm of other people? Are we going beyond ourselves into and truly communicating and sharing with an audience?

Are we ignoring our audience’s experience? Go back to the beginning. . .

Today’s edition of You’ve Cott Mail (an invaluable arts marketing newsletter I love) focused on an issue I actually feel pretty passionately about: the customer experience at theaters. Now, when most theatre types discuss “giving the audience a great experience” they are talking entirely about the art. They want the play to be a great […]