Category The Art of the Business

8 Ways to Share your Fave Arts Stuff on Facebook like the Hard-Core Fan You Are.

I’ve spent the better part of five years using social media to spread the word about theatrical shows and historical events. For a long time, Facebook was a boon – a quick and easy way to get the word out about a local event. Nowadays, it is still the #1 platform for personal networking and […]

Are we ignoring our audience’s experience? Go back to the beginning. . .

Today’s edition of You’ve Cott Mail (an invaluable arts marketing newsletter I love) focused on an issue I actually feel pretty passionately about: the customer experience at theaters. Now, when most theatre types discuss “giving the audience a great experience” they are talking entirely about the art. They want the play to be a great […]

Theater Reads: The Business of the Art

A few blogs and articles I found interesting this week:   all in the vein of handling artistic entrepreneurship.     To Thine Own Brand Be True Did you go into theatre because you had no head for business? Let the re-education begin. If there’s one thing I’ve learned in the nearly five years I’ve […]

Audience Development: Are you listening to your audience?

Here’s a follow up to the last post, one more radical idea: LISTEN TO YOUR AUDIENCE. I know. We all think we do this.  But do we?  Or do some of our assumptions get in the way? Sure, it is our responsibility to LEAD our organizations.  And it is, I believe, even our responsibility to […]

Audience Development: Some Ideas to Try

This is hastily written post, mostly because I’ve been trying to lovingly craft something more concrete for weeks, but just CAN’T! So I’m just going to toss these out there as they come.  As always, feel free to comment here or on Facebook.  These are just ideas knocking around my brain.  They may not be […]

Audience Development: Essential Questions

“Essentials of Audience Development” is composed of a lot of theory, most of which is worth studying but won’t develop your audience unless you act upon it.  The first action, though, is to “understand thyself.” Without understanding your goals and your performance, you’ll just be taking a stab in the dark.  Some of the first […]


Some may have noticed that in the Baptized to the Bone program at {the new ensemble}, we placed the Production Photography credit in with the rest of the production staff, rather than with the sort of “general staff” section.  And that is because I believe the production photography is among the most underrated – and […]