Monthly Archives: July 2012

Going Live: After 1,000s of years, why do we still attend live events?

Yesterday’s Live 2.0 had a column about “The NFL’s small problem with attendance” (Why do Poeple Go to Live Events in the First Place?) and the mistakes that owners and stadiums are making in trying to draw audiences out of their living rooms and into the live arenas.  It is an interesting read for anyone […]